• DIY friendly, professional quality.
• Vegan, cruelty-free and locally produced in the Netherlands.
• Hydrating + nourishing.
• No harsh chemicals – peroxide, PPD, ammonia.
• Pre-lighten your hair with Attitude Ghosted Bleach to achieve the best results.
• Do a patch + strand test before colouring.
• To keep your colour as long as possible, use HolyPlex Haircare .
Loved reminds you to love yourself first and foremost! This highly pigmented shade is a sultry, berry pink. Like most of our colours, Loved turns out most accurately on pre-bleached hair to at least level 9 (light blonde). It will most likely slowly fade into a strawberry blonde.
Get creative – create a dark rosewood colour by mixing Loved with Rage red!
Step 1: BLEACH IT
Before using Attitude Hair Dye, we recommend bleaching your hair. This opens your hair cuticles and takes out your pigment, so your dye can enter the cortex of your hair and stay longer. Attitude Ghosted is the perfect way to prepare your hair before dyeing! Use the Ghosted Bleach Kit in Volume 20, 30 or 40, and watch your natural shade fade away like a spectre into the night! The lighter your hair, the more accurate your new colour will be. After 15-30 minutes, wash the bleach out with a ph-neutral shampoo, then towel-dry your hair.
Step 2: DYE IT
Now that you have a blank canvas, you’re ready for Attitude Hair Dye! Apply vaseline around your hairline to prevent staining, then apply the colour of your choice, using gloves and a hair dye brush. Wear an old shirt, as the dye may stain your clothing. Allow to absorb for a minimum of 15-30 minutes before rinsing out thoroughly with cold/lukewarm water until the water runs clear. For ultimate absorption, we recommend not washing your hair for two days after dyeing.
Step 3: CARE FOR IT
Your colour will fade with each wash, and that’s where our Holyplex Hair Care line comes in! Holyplex is specifically developed for hair that’s been dyed in bright colours. Consisting of a plant-based shampoo, conditioning mask and finishing spray, Holyplex repairs and nourishes your hair after bleaching and dyeing. We always recommend using Holyplex with Attitude Hair Dye to make sure your coloured hair stays bright, healthy and silky smooth.
Retail price €: 11,97
88,67 €/L
Volume/weight/quantity: 135ml
Barcode: 8720726538237
Manufacturer:
Attitude Holland v.o.f.
Energiestraat 4e
Netherlands – 1135 GD – Edam
hey@attitudehairdye.com
INGREDIENTS: AQUA, CETEARYL ALCOHOL, DISTEAROYLETHYL HYDROXYETHYLMONIUM METHOSULFATE, CETEARETH-20, BASIC VIOLET 16, PHENOXYETHANOL, CITRIC ACID, BASIC VIOLET 2, METHYLPARABEN, ETHYLPARABEN, BUTYLPARABEN, HC BLUE NO. 15, PROPYLPARABEN
FOR PROFESSIONAL USE ONLY
IMEL color mask FUCHSIA 500ml
IMEL color mask RED 500ml
IMEL shampoo PURE GOLD 1000ml
IMEL bleaching powder 7 BLUE 500g
IMEL sea salt hair spray TEXTURE AND WAVES 200ml
IMEL color mask GREY 500ml
EXCLUSIVE oxycream SILVER 12%, 40vol. 1000ml
DIRECTIONS flame 100ml
DIRECTIONS deep purple 100ml (4x)
DIRECTIONS plum 100ml
DIRECTIONS tulip 100ml (4x)
DIRECTIONS colour protecting conditioner 250ml
DIRECTIONS rubine 100ml
HEADSHOT Pink Elephant 150ml
DIRECTIONS slate 100ml
DIRECTIONS flamingo pink 100ml
DIRECTIONS rose red 100ml (4x)
DIRECTIONS turquoise 100ml (4x)
DIRECTIONS lilac 100ml
DIRECTIONS neon blue 100ml (4x)
DIRECTIONS neon red 100ml (4x)
DIRECTIONS pre colour shampoo 250ml
DIRECTIONS spring green 100ml
DIRECTIONS tulip 100ml
DIRECTIONS poppy red 100ml
DIRECTIONS violet 100ml (4x)
DIRECTIONS dark tulip 100ml
HEADSHOT Toxic Absinth 150ml
DIRECTIONS rose red 100ml
DIRECTIONS silver 100ml
DIRECTIONS fluorescent lime 100ml
DIRECTIONS pillarbox red 100ml
DIRECTIONS midnight blue 100ml (4x)
DIRECTIONS carnation pink 100ml
HEADSHOT Yippie Ya Yellow 150ml
DIRECTIONS peach 100ml
ALPECIN shampoo-concentrate 200ml
DIRECTIONS atlantic blue 100ml
DIRECTIONS violet 100ml
DIRECTIONS wisteria 100ml
DIRECTIONS bright daffodil 100ml
HEADSHOT Red Alert 150ml
DIRECTIONS lagoon blue 100ml
HEADSHOT Color Mask Badass Blue 200ml
DIRECTIONS ebony 100ml
EXCLUSIVE shampoo REPAIR 1000ml
DIRECTIONS denim blue 100ml
DIRECTIONS lilac 100ml (4x)
DIRECTIONS stormy grey 100ml (4x)
DIRECTIONS turquoise 100ml
ATTITUDE CUTE pastel pink 135ml 












