• DIY friendly, professional quality.
• Vegan, cruelty-free and locally produced in the Netherlands.
• Hydrating + nourishing.
• No harsh chemicals – peroxide, PPD, ammonia.
• Pre-lighten your hair with Attitude Ghosted Bleach to achieve the best results.
• Do a patch + strand test before colouring.
• To keep your colour as long as possible, use HolyPlex Haircare .
Loved reminds you to love yourself first and foremost! This highly pigmented shade is a sultry, berry pink. Like most of our colours, Loved turns out most accurately on pre-bleached hair to at least level 9 (light blonde). It will most likely slowly fade into a strawberry blonde.
Get creative – create a dark rosewood colour by mixing Loved with Rage red!
Step 1: BLEACH IT
Before using Attitude Hair Dye, we recommend bleaching your hair. This opens your hair cuticles and takes out your pigment, so your dye can enter the cortex of your hair and stay longer. Attitude Ghosted is the perfect way to prepare your hair before dyeing! Use the Ghosted Bleach Kit in Volume 20, 30 or 40, and watch your natural shade fade away like a spectre into the night! The lighter your hair, the more accurate your new colour will be. After 15-30 minutes, wash the bleach out with a ph-neutral shampoo, then towel-dry your hair.
Step 2: DYE IT
Now that you have a blank canvas, you’re ready for Attitude Hair Dye! Apply vaseline around your hairline to prevent staining, then apply the colour of your choice, using gloves and a hair dye brush. Wear an old shirt, as the dye may stain your clothing. Allow to absorb for a minimum of 15-30 minutes before rinsing out thoroughly with cold/lukewarm water until the water runs clear. For ultimate absorption, we recommend not washing your hair for two days after dyeing.
Step 3: CARE FOR IT
Your colour will fade with each wash, and that’s where our Holyplex Hair Care line comes in! Holyplex is specifically developed for hair that’s been dyed in bright colours. Consisting of a plant-based shampoo, conditioning mask and finishing spray, Holyplex repairs and nourishes your hair after bleaching and dyeing. We always recommend using Holyplex with Attitude Hair Dye to make sure your coloured hair stays bright, healthy and silky smooth.
Retail price €: 11,97
88,67 €/L
Volume/weight/quantity: 135ml
Barcode: 8720726538237
Manufacturer:
Attitude Holland v.o.f.
Energiestraat 4e
Netherlands – 1135 GD – Edam
hey@attitudehairdye.com
INGREDIENTS: AQUA, CETEARYL ALCOHOL, DISTEAROYLETHYL HYDROXYETHYLMONIUM METHOSULFATE, CETEARETH-20, BASIC VIOLET 16, PHENOXYETHANOL, CITRIC ACID, BASIC VIOLET 2, METHYLPARABEN, ETHYLPARABEN, BUTYLPARABEN, HC BLUE NO. 15, PROPYLPARABEN
FOR PROFESSIONAL USE ONLY
PURE perm ester-free F (resistant hair) 500ml
IMEL color mask BABY PINK 500ml
EXCLUSIVE conditioner REPAIR 1000ml
EXCLUSIVE shampoo COLOR SAVE 1000ml
DIRECTIONS Swatch Chart
CURA NOSTRUM Leave in Conditioner Detangle & Smooth 200ml
COLOR PRO 20-in-1 leave-in mask 200ml
DIRECTIONS Tint Brush (fits the pot)
IMEL color mask FUCHSIA 500ml
DIRECTIONS poppy red 100ml
DIRECTIONS colour protecting shampoo 350ml
CURA NOSTRUM Shampoo Daily Moisture & Strength 500ml
DIRECTIONS wisteria 100ml
CURA NOSTRUM 24h Revitalizing Moisture Face Cream 50ml
DIRECTIONS bright daffodil 100ml
MEX aluminium foil dispenser box 250m*12cm*14µm
DIRECTIONS pastel rose 100ml
DIAMOND color eyelash & eyebrow blue black 30ml
DIRECTIONS alpine green 100ml (4x)
DIRECTIONS spring green 100ml
DIRECTIONS alpine green 100ml
EXCLUSIVE oxycream 9%, 30vol. 1000ml
DIRECTIONS white toner 100ml (4x)
MEX FRIPAC aluminium silver foil 250m*12cm*15µm
DIRECTIONS white toner 100ml
ATTITUDE DREAMY pastel purple 135ml
DIRECTIONS plum 100ml (4x)
DIRECTIONS hair lightening kit 9% (30 volume)
EXCLUSIVE oxycream 6%, 20vol. 100ml 















